Articles & News About Health

Bloggers Enthusiastic for Organics and Health Trends According to New Umbria Research

Boulder, CO (PRWEB) January 9, 2007 -- Umbria Inc., a market intelligence company that specializes in blog research and consumer generated media (CGM) for market insight, is releasing the first comprehensive data addressing organic eating habits, health trends and user demographics, based on the analysis of blogosphere conversations.



Umbria is offering its syndicated Organic Eating Habits and Health Trends reports on a subscription basis, with a quarterly look at changing consumer attitudes and buying behaviors, to help marketers and other interested parties track this rapidly evolving market.

Organic foods and healthy eating trends are making headlines everywhere, from grocers and big-box retailers, to kid-focused brands, to food products, to a rise in farmers' markets and emerging boutique brands. In Umbria's organics-centric research, blogosphere conversations were both numerous and predominantly positive throughout the period; bloggers frequently mentioned organic and natural foods and other issues related to health-conscious dietary choices:

Umbria observed interesting and sometimes surprising insights around these dietary choices. For example:
•    Discussion in the blogosphere about organic eating habits and health trends split evenly between males (50%) and females (50%), even though female bloggers tend to dominate other food-related topics.
•    Divergent groups blogged most frequently on the topic. Boomer males (aged 45 - 62) and Gen Y females (aged 15 - 30) represented more than half of the total online conversations on organic eating.
•    However, the highest indexing groups (those whose conversations represented more than their share of total blogosphere participation) were the Baby Boomers: Boomer females, Boomer males, as well as Gen X (aged 30 - 45) females.
•    Males and females eat organic and make healthy food selections for different reasons. Females are motivated by the desire to make "good" choices, such as feeding their children nutritious homemade organic baby food or making ethics-guided choices. Males, on the other hand, are more motivated by health concerns, such as lowering cholesterol, losing weight, or decreasing risk of cardiovascular disease.

Additionally, five predominant sub-topics and themes surfaced in Umbria's analysis:
•    Dairy: Bloggers discussed their dairy preferences (organic vs. conventional), bovine treatment (grazing vs. feedlot), organic standards, hormones and antibiotics in conventionally produced dairy products, and price of organic dairy products.
•    Meat: Discussions focused on hormones and antibiotics in conventionally grown meats, price of organic meats, and meat alternatives.
•    Sweeteners: Blog conversations addressed popular natural and artificial sweeteners, such as Splenda, honey, white sugar and stevia.
•    Fats: Fat-topics addressed in blogosphere discussions included trans fats, saturated fats, and fatty acids such as Omega-3s.
•    Preservatives: Bloggers expressed strong feelings about preservatives in foods.

"Eating healthy and being proactive about our own wellness have gone beyond simple fads and are on the minds of every major demographic group," said Janet Eden-Harris, Umbria CEO. "Our study confirms a growing market of sophisticated consumers talking knowledgeably and passionately about eating organic, and discussing the steps they're taking to help others they care about do the same. It's a growing trend we'll watch in the foreseeable future."

Umbria's Report on Organic Eating Habits and Health Trends is now available. Highlights of the study and ordering information can be found on Umbria's website.

About Umbria Inc.
Umbria is unique in its ability to assess both what is being said, and who is doing the speaking in the online world. Umbria's patent-pending technology enables the company to classify posts and estimate gender and age of the speaker, as well as rapidly identify and eliminate bogus spam posts. Umbria analyzes voices of the online community by using proprietary Natural Language Processing and machine learning algorithms to dissect the who, what and why of online opinion, offering in-depth insights for some of the world's leading brands, including Verizon, IBM, Real Networks, France Telecom and many others. For more information on Umbria, please visit umbrialistens.com.

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Forget your Health Problems and Live Long Life
Are you looking to improve and lead an active lifestyle. Health is a subject which we are concerns about and proper health care provision will helath to be healthy and strong.

Skills for Health Employee, Lucy Rouillon, Is Personally Thanked by the Prime Minister
Lucy Rouillon - Support Skills Adviser within the Skills for Health London Essential Skills Team - has been thanked by Gordon Brown for her achievements as an Advanced Apprentice working in the healthcare sector.

Robert Wood Johnson Foundation Announces $300 Million Commitment to Dramatically Improve Quality of U.S. Health Care : Disparities in the Quality of
With increasing reports of dangerous deficiencies in the quality of health care, the nation?s largest health care foundation today announced a $300 million commitment to improve quality in regions across the United States.

Florida Health Insurance Plan Flops, Says Non-Profit Research Group
Cover Florida, the "health insurance" (http://www.floridahealthinsuranceweb.com) policy pushed by Gov. Charlie Crist included promises to provide subsidies that would help low income Florida residents pay for health insurance. "That's not exactly what happened," said Morgan Moran, a health insurance consultant. "Cover Florida was supposed to be guarantee coverage for everyone; however, a loophole has allowed insurance carriers to exclude coverage for pre-existing conditions, emergency room visits, and inpatient care."

Making Choices About Individual Health Insurance
Finding individual health insurance is a task no one enjoys. Health insurance is especially troublesome to compare and shop. Medical insurance companies seem to be trying to outdo one another to get your business. It's even more complex because each plan has different expenses, deductibles and other large and small details. Here are some major points to consider when shopping for a health insurance.

Health Insurance California
Buying Life Insurance for Your Children

How to Shop for Individual Health Insurance
If you find yourself in the position of shopping for an individual health insurance policy, there are certain things you'll want to keep in mind. Whether you are coming out of a job that covered you before, or are at the end of your COBRA benefits, or simply have never had coverage before there are things you can do to get coverage on yourself and your loved ones.

What?s good about United Health Care Dental Insurance?
With so many choices out there for dental insurance it can be over whelming trying to pick one. United health care dental insurance is considered by many to be at the top.

A Diet That Taste Great
Let?s face it: unless you are one of those people who are unfortunate enough to suffer from any one of the various eating disorders that have recently made headlines all over the world, chances are that you love to eat. And we are here to tell you that there is no need to feel bad about that. After all, and this is not to make light of the aforementioned people who suffer from eating disorders, food is one of life?s greatest pleasures and there is very little in this world that can compare to the satisfaction of a well-prepared meal or a tasty snack that hits the spot at just the right time.

Diet Pills - The Safe And Proven Way Of Fighting Obesity
When a person has an extra count of fat in his body, he is said to be suffering from obesity ?Overweight? is the term we often hear to refer to a person who has the condition

Provide Affordable Health Care To Employees At Little To No Cost To You
You can provide affordable health care plans to your employees. If you feel overwhelmed by health care plan costs, you may be able to achieve far more than you believe.

Medical Record Keeping Tool Keeps Vital Health Information in a USB Ink Pen or Flash Drive That Fits in a Wallet
Having instant access to vital health records can be life-saving. Health-By-Design.net announces its new medical record keeping tool available in a USB ink pen or flash drive small enough to fit in a wallet to keep important health information at the fingertips of consumers.

What's a Raw Food Diet?
Whether its a new fad or turns out to be a lasting fashion the idea of a raw food diet cannot be claimed to be anything new Their can be no doubt that in our early evolution humans would have eaten only raw foods, the debate continues as to whether this may have been a solely vegetarian one or if it included different types of meats

On-line Weight Watchers Diet Helper for Personal Digital Assistants (PDAs) and Mobile Phones
At the beginning of December, WeightWatchers.com announced the release of an application for Personal Digital Assistants (PDAs) and PDA mobile phones.